Abirika Soolabanee1.39K

Vithusha, this is a really good break down! GEO indeed is redefining the way we think of content strategy, it is no longer a matter of ranking but about being accessable and quotable by AI systems. It...

Absolutely! The cornerstone of real marketing is listening. Instead of pushing our messages to the audience, when we slow down to really know how our audience feels, what is hurting them, and what motivates...

Hello Everyone, We all are aware that exceptional brands do not simply sell their products, but narrate stories. Storytelling is at the core of their identity whether it is Apple creating innovations...

We have a tendency to glorify the noisy bits in the marketing world: innovative ideas, big campaigns, exciting results, and numbers which make us believe that we have won. However, under it all, the most...

Good Post! You've mentioned one of the most undervalued opportunities in content marketing - content repurposing! Too often, brands are focused on creating new content, rather than extracting the maximum...

I agree with the every point you shared! Knowledge sharing is most effective when it's not treated as a task, but integrated into the day-to-day work naturally. One of the best practices that I've seen...

In content marketing, we tend to run after the wrong metrics like Clicks, Impressions, and Engagement Rates. They look good on an analytics report - but here's what I've learned over the years: Good Content...

Indeed, making that first imperfect step is often the key between ideas and progress. Growth is not achieved by waiting for the "right" time, but by having the courage to act in spite of uncertainty. Every...

We are in an era of dashboards, metrics and real-time reporting. Data is wonderful asset to marketers - it gives direction, quantifies progress and turns performance into something tangible and measurable....

Great breakdown. Increasing spending on AI infrastructure makes sense because AI models are improving at a rapid pace, especially big companies who act on their own and have a greater need for compute...

Not too long ago, I was in a situation where I was totally stuck. I was not where I wanted to be in my career. I felt like I was drifting apart - not sure which way to go, and not sure if I was even supposed...

The inbound game continues to develop rapidly which created a need of easy to implement strategies that can produce a tangible difference now, the following are the 3 winning strategies that I have observed...

We often hear the same advice: "To Be consistent". Be on time and show up every day Never miss a deadline Stay on track Yes, consistency is important… but in the real life things don't always...

In the current digital environment, where visual stimulation is everywhere, it is important to capture and retain visual attention to get people to know about your brand and business. In order to do so,...

You raised a vaild question that everyone need to reflect on! In my point of view, the people who get the most insights and value from AI, treat it as a learning buddy or thinking partner. While the people...