Why is Responsive Web Design Important in Today’s Web Development?

One of the most important phrases in developing websites is Responsive Web Design (RWD). But how did it happen that RWD has gained such prominence over time? Let’s find out some of the reasons behind its popularity at present.
Improved User Experience
The main goal behind developing an RWD design is user friendliness. Given that people now use devices ranging from smartphones to tablets through to desktop computers and even smart televisions, one of the most important things to consider is how your website looks and works on these various gadgets. Regardless of whether you are using it as a smartphone or a laptop computer, there exists a constant and wonderful experience for all users when they access your website through such a responsive design.
Better SEO Performance
“Search engines, especially Google, give priority in their search results to mobile-friendly sites.” By having a responsive site, which conforms to mobile usability criteria, you will receive better SEO ranking. With increased visibility, this implies more visitors as well as increased chances of making purchases from the site itself.
Time-saving and Cost-effective
When it comes to having separate versions of a website for desktop computers and smaller mobile devices such as cell phones or tablets, this approach proves to be both costly and labor consuming. Consequently, employing responsive design takes away the requirement of having multiple instances, thereby enabling web developers to collect on one the original copy of online content at once.