What Link Building Is & Why It Matters for SEO ?

Link building is getting backlinks from other websites. Backlinks give credibility to your content and help search engines trust your content. It is one of the most powerful strategies in SEO. Whether you’re new to digital marketing this thread breaks it down 👇

Key Things to Consider While Link Building.

Relevance

The website providing the backlink should be relevant to your content.
Example: A link from a gardening website may not be helpful, but a tech blog linking to your software article will be useful.

Domain Authority (DA) / Domain Rating (DR)

Tools like Moz or Ahrefs give a score (0–100) to show a site’s SEO strength. Aim for backlinks from websites with moderate to high DA/DR (40+ is good).

Spam Score

Avoid links from sites with a high spam score to prevent SEO penalties.

Do Follow vs No Follow

Dofollow links are better because they pass SEO value (link juice).
Although nofollow links don’t pass on SEO juice, they can still attract new traffic and increase visibility but prioritize dofollow links.

Do Competitor Backlink Analysis

1. Identify Your Competitors: Search your target keywords on Google and list the top 5–10 sites that rank well.
2. 2. Use SEO Tools: Tools like Ahrefs, Semrush, Moz, or Ubersuggest can show you the backlink profile of any website.
3. Export Their Backlinks: Download a list of all referring domains (websites linking to them).
4. Filter the Good Backlinks: Look for backlinks from websites with high Domain Authority (DA), a relevant niche, dofollow links, and content-based placements such as blog posts or resource pages.
5. Reach Out with Value: Contact those websites by offering better content (using the Skyscraper technique), a guest post pitch, a helpful resource, or a fix for a broken link.

Link building is an effective SEO strategy because it increases your website’s credibility and ranking. Prioritize obtaining backlinks from trusted and relevant websites. Analyze your competitors and provide them with great value content. Always aim for helpful, high-authority links to grow your site effectively.