What is SEO?

Search engine optimization, also known as SEO, is the process of boosting a website’s visibility in organic search results. When a site ranks higher in these results, it typically leads to increased traffic. Most users tend to click on the top results. Unlike other marketing methods, search traffic is consistent and passive, as the number of searches remains relatively steady each month. Implementing SEO can bring numerous benefits, it will increase brand awareness, allow you to outperform competitors, and make your website more mobile-friendly.

Moreover, SEO also helps build trust with your target audience and complements your other marketing efforts.