What is Search intent?.

Search intent is like what are the reasons someone types something into a search engine like Google. As a digital marketer, its helps us to understand what the person is looking for or trying to do.

1. Navigational intent
2. informational intent
3. commercial intent
4. Transactional intent

01. Navigational intent.
It means you want to go to a specific website. and you already know what you are looking for.

example searches.

01. You Tube
02. Facebook login
03. Wikipedia

02. informational.
means you want to learn something or find information.

how to make
what is the
way to do, kind a search query

03. Commercial intent.
means you are thinking about buying something but want to research first.

Example searches.

Best laptop for students.
top 10 smartphones 2024

04. Transactional intent

This means you are ready to do something specific, often making a purchase.

Example searches.
Buy i phone 13
subscribe to Netflix

Why is search intent important

Google wants to show the most relevant results based on what people are searching for. if you understand search intent, you can create content matching people’s needs. This can help your website show up higher in search results.