What are the best type of Content at BoFu (Botttom of the Funnel)?
What are the best type of Content at BoFu (Botttom of the Funnel)?
As marketers, we often discuss the importance of crafting engaging content that attracts and nurtures leads. But what about when those leads are on the verge of making a purchase decision? That’s where Bottom of Funnel (BOFU) content comes into play!
BoFu content should centre around your products or services. At the Bottom of the Funnel focus on the value proposition where you highlight the unique value your product or service offers. Showcase how it solves specific pain points and addresses the needs of your target audience.
According to the recent survey by SEMRUSH it’s evident that the following content types are top performing at the BoFu Stage;
- Product overviews: Detailed information about product features, benefits, specifications, etc.
- Customer reviews: Positive testimonials from previous customers
- Success stories: Story-driven reports about customers’ successes with a product or service
What content type have you found effective when creating Bottom of Funnel content for your client or brand? Share your thoughts in the comment box!