Universal Analytics to GA4!

If you’re worried about the upcoming migration to GA4, don’t be! In just two more months, all of us should be migrated over to GA4, but you’ll still have access to your Universal Analytics data after July 1st. That means you’ll be able to make proper period-over-period comparisons for historical data, which will be available for six months after the migration.

However, it’s still important to make the move to GA4 if you haven’t already. GA4 is a new and improved tool, and it’s crucial to get familiar with it.

So, how is your team handling the GA4 transition? Is it in progress, or have you already made the switch? Let us know in the comments! And remember, don’t stress about the migration – you’ll still have access to your data.