Understanding the Key Elements: Logo, Brand Identity, and Branding
Understanding the Key Elements: Logo, Brand Identity, and Branding
A logo serves as an image of a 🏷 brand, however, branding is the image as well as the strategical approach leaning towards a company’s multifaceted view which portrays the 💹 brand which includes the 🔖 logo of a brand.
📍 Logo
✒ A logo is usually a sort of graphic symbol or an emblem and is the most superficial visual marker of a particular brand. A logo that is created with direction or has a creative design can lead a person to automatically conceive a range of products or services.
📍 Brand identity
✒ This encompasses the visual representation of a brand which comprises the logo, a specific opposite range of tones or colors, a unique set of letters or fonts used for printing, and other elements aimed at making the brand distinctively identifiable. The brand identity stems from the applied brand strategy.
📍 Branding
✒ This incorporates the image of the brand and the strategy to be applied, for instance, the mission of the brand, values and its tone of language, and feelings to be aroused by the company and the company itself. Branding as described is the heart of a business that permeates all its activities.
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Thank you for sharing this insightful post Sudharshana! 🌟 The way you’ve explained the differences between logo, brand identity, and branding is so clear and easy to understand. It’s a great reminder of how each element plays a crucial role in building a strong and memorable brand.
Looking forward to applying these ideas to enhance our strategies and seeing how we can create an even stronger brand presence together as a team! 🚀