Understanding the Key Elements: Logo, Brand Identity, and Branding

A logo is a visual representation of a 🏷 brand, while branding is the overall image and strategy for a company, and 💹 brand identity is the visual representation of a brand that includes the 🔖 logo.

📍 Logo
✒ A graphic symbol or emblem that is the most outward visual representation of a brand. A well-designed logo can instantly trigger recognition of a product or service.

📍 Brand identity
✒ The visual representation of a brand includes the logo, color palette, typography, and other elements that make a brand recognizable. Brand identity is the result of a consistent branding strategy.

📍 Branding
✒ The overall image and strategy for a company, including the brand’s mission, values, tone of voice, and the feelings you want to be associated with the company. Branding encompasses the core of a business and affects all aspects of it.

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