Top Six Hacks to lower your Cost Per Clicks in 2024

Hey All, I would like to share some quick hacks on how to lower your CPCs and get the most out of every dollar you spend on your campaigns. These are tried-and-tested strategies I’ve used in my own campaigns, and that have really made a difference within my campaign. Moreover feel free to also check out my recent masterclass on Tips to lower your CPCs for more insights.

Here are the hand-picked top six hacks that worked out very well;

1. Improve your quality score – Higher quality scores lead to lower CPCs focusing on creating high-quality relevant ads and ensuring your landing pages provide a great user experience.
2. Use Long-tail Keywords – Focus on longtails keywords to lower your CPC and to attract more targeted traffic
3. Focus on Ad Relevance – The more relevant your ads are, the higher your quality score will be leading to lower CPCs
4. Optimize your Bidding Strategy – Set automated bidding options and optimize your bidding for specific time and location
5. Use Negative Keywords – Add negative keywords to avoid irrelevant searches
6. Test Ad variations –  Conduct A/B testing on your ad copy to ensure which performs well

These are just a few strategies that have worked for me. I’d love to hear your thoughts! Have you tested any other methods that lowered your CPCs? Feel free to share your own hacks in the comments!