Top hacks to Optimize a Small PPC Budget

Are you Struggling to run a PPC campaign with a Limited Budget? Here are the essential hacks to optimize your campaign budget for every dollar.

1. Set expectations for the account: In order to manage a PPC campaign with a limited budget, it’s vital to set realistic expectations regarding the campaign’s size and scope.
2. Set and prioritize goals: Advertisers might have multiple goals but with a limited budget, you have to limit your number of campaigns and number of goals. Whether it can be creating brand awareness, boosting traffic, increase sales and leads.
3. Geo Targeting: To optimize your budget it’s vital to focus on the relevant locations where you wish to target. You can limit your location by states, cities, ZIP codes, or even a radius around your business. It will help you to reduce costs and increase relevance.
4. Optimize Ad Scheduling: Plan your ads during the peak times when your target audience is most active to maximize visibility and engagement.
5. Set Negative Keywords: Avoid keywords from your list that do not match your business. It’s a golden tactic that helps you to avoid unqualified clicks.
6. Leverage Smart Bidding: Smart bidding is powered by Google AI, which helps to adjust the bids automatically to serve the right audience within a limited budget. It includes maximizing conversions, Target Return on Ad Spend and Target Cost Per Action.
7. Try Display campaigns only: Display campaigns are useful for brand awareness and help to reach a wider audience with a limited budget.
8. Performance Max Campaigns: PMax Campaigns are available in both Google and Microsoft ads. It uses automation to create assets, and select channels, and audiences in a single campaign rather than doing it by yourself.
9. Focus on less competitive keywords: Target less competitive keywords you can use Google Keyword planner to find and compare the keywords.

If you’re a paid marketer and looking to run a campaign within a limited budget, don’t miss to check the above hacks and let me know your own hacks in comments to optimize smaller budget campaigns.