Top Email Marketing Mistakes to Avoid

Hey All,

Today I read an article, I found insightful and would like to share it with you all. As you all aware Email marketing is a powerful tool when done right, but even small mistakes can significantly impact your campaign’s effectiveness. Here are some mistakes you should avoid while conducting email marketing campaigns;

• Weak Subject line
• Ignoring Personalization
• Lack of hook in the opening sentence that persuades a reader to read further
• Lack of compelling story
• Overcooking the main subject
• Doesn’t trigger emotion
• Poor Segmentation
• Not too much educational
• No humor
• Using clunky language

By avoiding these common mistakes you can boost your email marketing campaign’s effectiveness, boost engagement and drive ROI to the business