Strategies on How to Find and Focus Your Perfect Content Marketing Audience.

Hey Everyone!

I have observed that many marketers, particularly those who are still new to the industry, do good at creating quality content, but they struggle to get it to the right audience. You can create something incredible; however, if you are not reaching it to the right people, it will not move the needle. Therefore, in this post, I would like to share some of the methods that have assisted me in reaching the correct audience with my content.

Let’s have a look at those results-driven methods:

1. Analyse Your Most Successful Content

Your own analytics are gold. Examine what posts/videos generated the most interaction. What topics? What tone? What format? This will assist in displaying what your audience wants and not necessarily what you believe they want.

2. Develop the Data-Driven Audience Personas

I used to go beyond mere demographics and concentrate on:

• Pain points of the audience (What is frustrating them)
• Dream outcomes/results that the audience expects (How they would like life/work to be)
• Buying triggers of the audience (Something that causes them to make a purchase)
• Objections of the audience (“Why are they not doing it?)

 

It is better to interview even 5-10 actual users to gather insights than to make a guess.

3. Find Out the Places Where Your Audience is Already Present

I use to check Reddit, Discord, Facebook groups, TikTok, and niche-based forums, where audiences tell us what is of interest to them through the questions they are asking and the answers they are providing to others’ questions. I analyze repetitive patterns of problems and the language they use. Their words become great insights for my copywriting.

4. Be Segment with Your Content Rather Than Being Generic

Previously, I used to target a massive audience, but now I’m narrowing down the audience base according to my content type, which has helped me improve the engagement with my content.

5. Apply Content-to-Offer Method

When a person reads a specific piece of content, I ensure that there is a lead magnet or offer which is related to the topic. This will assist in getting the appropriate audience rather than making an appeal to a wide audience.

Interested to know which of the above strategies worked well for you!