Search Clicks Drop 30% as Google AI Overviews Take Over

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Search Clicks Drop 30% as Google AI Overviews Take Over

I recently read the information from BrightEdge regarding New Google AI Overviews data: Search clicks fell 30% in last year. According that Data,

  • Search impressions are up 49%, but users click less due to AI Overviews providing direct answers.
  • Citations are rising from lower-ranked results, with 89% coming from beyond the top 100 listings.
  • Industries like Healthcare and Education have nearly 90% searches, while ecommerce dropped from 29% to 4%.

SEO is now about being cited in AI Overviews as much as ranking. If you want to know regarding this read this: Search Engine Land Blog.

Mery Jesintha Balakirushnan Changed status to publish 4 hours ago
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