Search Clicks Drop 30% as Google AI Overviews Take Over
Search Clicks Drop 30% as Google AI Overviews Take Over
I recently read the information from BrightEdge regarding New Google AI Overviews data: Search clicks fell 30% in last year. According that Data,
- Search impressions are up 49%, but users click less due to AI Overviews providing direct answers.
- Citations are rising from lower-ranked results, with 89% coming from beyond the top 100 listings.
- Industries like Healthcare and Education have nearly 90% searches, while ecommerce dropped from 29% to 4%.
SEO is now about being cited in AI Overviews as much as ranking. If you want to know regarding this read this: Search Engine Land Blog.
Mery Jesintha Balakirushnan Changed status to publish 4 hours ago