Reasons Why Sales Training Can Fail to Deliver Results in 2024

Here are the major issues with most sales training today…

01. IT’S TOO FOCUSED ON TECHNOLOGY  

Sales training should concentrate on the skills and best practices that make clients feel at ease, form connections, generate trust, and play to the medium’s strengths.

02. IT’S RUSHED

One single day or workshop will not do the trick. We’ve found the most effective training occurs when you break the instruction into multiple shorter sessions or ongoing coaching.

03. THERE’S NO ROLE-PLAY

Practicing a new skill with role-plays helps make sales reps more confident about using that skill in their actual work.

04. TOO FOCUSED ON CLOSING, NOT BUILDING TRUST

Modern buyers don’t want to be sold to. Only when a prospect trusts you will they be receptive to your advice and, if the fit is right, actually feel comfortable buying from you.

05. DOESN’T INCORPORATE VIDEO

Video allows prospects to get to know you. It also can be used to educate

06.IGNORES THE ROLE OF EMAIL

Skillful emails are essential for prospecting, following up on conversations, and transitioning through different stages of the sales funnel.

Times are tough everywhere, but better sales results are possible. It all starts with coming to terms with the new reality and realizing we need
to adjust our process to prosper.