Non-Branded vs. Branded Keywords: What You Need to Know

Here I have shared a short explanation regarding non-branded and branded keywords.

• Branded Keywords are search terms that include your company name or unique products (e.g., “Nike running shoes”). These keywords target the people who already know about them.
• Non-Branded Keywords are broader search terms, like “best running shoes.” They let you reach people who might not know your brand yet but are looking for what you offer.

Why Both Matter

• Branded keywords build loyalty and keep your existing customers coming back.
• Non-branded keywords help you reach more people and grow your audience.

How to Use Them

1. Focus on non-branded keywords to attract new visitors.
2. Strengthen your brand so people start searching for it directly.
3. Use tools like Google Analytics to track what’s working and adjust.

It’s all about finding the right balance—reaching new people while keeping your existing customers happy!