Mastering Email Marketing: The 3 Essential Types of Emails You Should Send

Email Marketing is the most powerful tool to engage with your audience and drive conversions. Do you know the most important types of emails you can send to your audience to get connected? When it comes to email marketing following three types of email play a vital role;

1. Relational Email

Relational Emails are mostly used to build relationships with your audience. These kinds of emails should add value upfront and may not make an offer but should include a call to action like “asking for a reply” or surveying your audience.

Examples: Newsletters, surveys, announcements, webinar confirmation, referral requests

2. Promotional Email

Promotional emails are crafted to drive sales and encourage recipients to take action. The main purpose of this kind of email is to make an offer. Remember don’t send them often, but add value through creating a sense of urgency and a compelling call to action.

Examples: Trial Offers, Upgrade offers, webinar and event announcement, new lead magnets

3. Transactional Email

This is the major type of email where you should focus on. Transactional emails are triggered by specific actions taken by the customer, such as making a purchase or signing up for a service. The main purpose of this kind of emails to drive your customers through a journey. These emails are expected and provide essential information, often resulting in high open rates.

Examples: Support tickets, Purchase receipts, Order confirmation, Password reminders

Don’t forget to integrate these emails within your email marketing strategy to drive sales and boost conversion.