Introducing six new dimensions and metrics – Google Analytics 4 audience builder

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Introducing six new dimensions and metrics – Google Analytics 4 audience builder

Google Analytics 4, allows you to create segments based on metrics, dimensions, and events, encompassing all the users who visit your website. Google Analytics 4 audience builder tool helps you monitor your website’s metrics and goals, and now, with the recent expansion of new six dimensions and metrics, it helps you track your website metrics and goals in more detail.

Following are the five dimensions added to the Google Analytics 4 audience builder:

  • Country
  • Manual term (UTM Term)
  • Mobile device info
  • Minute
  • New vs Returning

New metric added to the Google Analytics 4 audience builder:

  • Session duration

Google continue to bring more and more features to GA4, since the universal analytics will stop collecting data from July 2023. So Stay tuned for more updates.

Nigetha Rajah Posted new comment June 17, 2023

Yes, you are right Vergi, It seems that Google still has a few tricks up their sleeves to elevate the capabilities of their tool.

Surprisingly, they have unveiled yet another set of enhancements, including 5 additional dimensions and 1 new metric to further improve Google Analytics 4.

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