Inbound Marketing 2025: 3 Winning Strategies

The inbound game continues to develop rapidly which created a need of easy to implement strategies that can produce a tangible difference now, the following are the 3 winning strategies that I have observed to be effective:

• Maximize Voice and AI Search – ChatGPT, Perplexity and Voice Assistants are being asked questions. Use FAQs and chat keywords to structure your content and get that traffic.
• Go Short-Form Video – Reels, Shorts, Tik Toks… even in B2B. Snackable videos that can address an issue or provide a quick tip are doing better than long text.
• Utilize Your Own Data – First-party data (email opens, site behaviour, form fills) is the gold in a post-cookie world. Personalize according to what people actually do as opposed to what ads anguess.

Wonder your opinion of these 3 winning strategies: which of these have you already tried, and what are your findings?