How to Use Keywords Effectively in Modern Copywriting!

Want your content to rank higher & attract the right audience? It’s all about using keywords the right way. Here’s how to do it like a pro! 🧵👇

1/ What Are Keywords?

People enter keywords into search engines in order to discover information. They help search engines connect users with relevant content.

Example: 

Searching for a new phone? You might type:
“Best budget smartphone 2025”
“Affordable smartphone with good camera”

2/ Types of Keywords

• Short-tail keywords (1-2 words): High traffic but highly competitive. Example: “Smartphone”
• Long-tail keywords (3-6 words): More specific, easier to rank. Example: “Best gaming laptop under $1000”
• LSI (Latent Semantic Indexing) Keywords: Related terms search engines associate with your main keyword. Example: “sneakers” or “jogging shoes” for “running shoes”

3/ Why Keywords Matter in Copywriting

•  Help your content rank higher in search engine results
•  Attract the right audience searching for relevant content
•  Make your copy more persuasive by aligning with user intent

4/ How to Use Keywords Effectively

• Use them naturally – No keyword stuffing!
• Strategic placement – Title, first 100 words, headings, URL, meta description, image alt text
• Mix in LSI Keywords to avoid repetition & improve content flow

5/ Example of Good & Bad Keyword Usage

• Keyword Stuffing (Bad): “Best running shoes! Our best running shoes are the best running shoes for runners.”
• Natural Usage (Good): “Looking for the best running shoes? We’ve tested the top picks to help you choose the perfect pair.”

6/ Where to Place Keywords for Maximum Impact

  Title: “Best Running Shoes for Long-Distance Runners”
  First 100 Words: Establish relevance early
  Headings & Subheadings: Organize your content while boosting SEO
  URL: example.com/best-running-shoes
  Meta Description: The snippet that appears in search results
  Image Alt Text: Helps search engines understand images

7/ Use Long-Tail Keywords for Better Results

Short-tail: “Smartphone” (Too broad, high competition)
Long-tail: “Best smartphone for gaming under $500” (More specific, easier to rank)

8/ Common Keyword Mistakes to Avoid

🚫 Keyword stuffing – Makes content unreadable
🚫 Using irrelevant keywords – Misleading your audience
🚫 Ignoring readability – Content should feel natural
🚫 Not updating keywords – Trends change, so refresh your strategy regularly

9/ How to Find the Right Keywords

🔍 Google Search Suggestions – Type a keyword, see what Google suggests
🔍 Google Keyword Planner – Find search volume & competition
🔍 Ubersuggest & Ahrefs – Paid tools for advanced insights
🔍 AnswerThePublic – Find commonly asked questions

 Final Takeaway

• Use keywords naturally, strategically & sensibly
• Prioritize long-tail & LSI keywords for better ranking
• Write for humans first, optimize for search engines second

 With the right keyword strategy, your content can rank higher, attract more readers & boost conversions. 🚀 Start optimizing today!