How SMBs Are Repurposing Their Content for Enhanced User Engagement

Repurposing content isn’t just a time-saving strategy; when done strategically, it becomes a powerful tool for maximizing Return on Investment (ROI) and optimizing the user experience upon reposting. With the surge in popularity of short-form videos, especially on platforms like Instagram Reels and TikTok, small businesses are increasingly capitalizing on this trend by transforming their longer-form content into engaging clips.

A recent report from Adobe Express sheds light on the significant benefits that businesses, particularly small and medium-sized enterprises (SMBs) can reap through this content repurposing strategy.

Adobe’s survey, encompassing insights from over 500 SMBs, delves into the distinctions of how businesses are driving results by repurposing their content effectively. The findings offer valuable insights that can serve as food for thought as you plan your strategies for 2024.

For a comprehensive overview of Adobe’s study and to explore the innovative ways SMBs are leveraging content repurposing, you can dive into the full report here: Adobe Express Survey