How Marketers Are Actually Using AI in 2025: New Research

Hey everyone!

AI isn’t just a buzzword anymore — it’s reshaping how marketers work every single day. From content creation and ad targeting to customer insights and automation, the way teams use AI in 2025 looks very different from even a year ago.

This new research highlights real-world ways marketers are putting AI to work, what tools they’re relying on, and how it’s changing their strategies and results.

I’m curious to hear your thoughts:
👉 How are you or your team currently using AI in marketing?
👉 What’s worked well — and what still feels like hype?

Let’s discuss!