Google’s March 2024 Core Update: Insights on Content Optimization

Nowadays, Google makes key changes to improve the quality of search and the helpfulness of results to users. According to that, In March 2024, Google announced an update of helpful content in search results.

Based on these updates, Google expects to reduce low-quality and unoriginal content in search results by 40%. I have mentioned those updates’ main tips here.

1. Scaled Content Abuse: It targets the abuse of scaled content which is created to manipulate the search engine. Whether the content is generated through automation or human-written. This change enables Google to take action against to pages that falsely provide results to popular search queries but ultimately fail to deliver useful information.
2. Site Reputation Abuse: This refers to the practice of hosting third-party contents on highly reputable websites for ranking purposes. From this update, Google will identify the third-party content as a spam.
3. Expired Domains Abuse:  If expired domains are purchased and repurposed to improve the search ranking of fake content, Google will consider as them spam.

These key changes help users to get trustworthy and useful results on search engines. By carefully considering these updates in content creation, we can enhance the quality, and relevance of content.