Google March 2024 Core Update: Here’s What You Need to Know

Focus: Reducing low-quality content and fighting spam

Updates:

1. Algorithm changes: Google’s core ranking systems have been refined to better identify unhelpful content, prioritize user experience, and reduce content created solely for search engines.
2. New spam policies: These policies target specific manipulative practices.

• Scaled content abuse: This tackles low-quality content mass-produced for ranking purposes.
• Site reputation abuse: This combats attempts to manipulate a site’s reputation for better ranking.
• Expired domain abuse: This prevents using expired domains solely to house spam content.

Overall goal: Improve search result quality by reducing low-quality content by 40% and ensuring search results prioritize user needs and helpful information.