Can Google Still Dominate Search in the Age of AI Chatbots?

The current control of Google:

373 times of the search requests supported by ChatGPT (2024), supports 373 times as many search requests as that.

Does over 90 percent search across the world.

Change of behavior of users:

ChatGPT and Perplexity are AI chatbots designed to provide direct, conversational answers, which reduce the relative reliance on engaging the use of blue-link responses.

Some users are accomplishing more complex or technically difficult searches (e.g. coding, debugging) in the chat-style search format.

The trends of search traffic:

A higher Google search traffic has been witnessed.

Reversed temporary traffic falls and slight market share loses that can be imputed to popularity of the AI alternatives.

Artificial Intelligence response of Google:

Introduced an AI search option Google Search комп realize mode is a chatbot.

Allows response questions and follow-ups on the site.

Tries to combine retro features of search + generative capabilities of AIs.

Strategic vision:

CEO Sundar Pichai calls it complete search reimaging.

Its introduction in the use of the Gemini chatbot, creation of the products (e.g. AR glasses) with the help of the AI.

Broader AI-first-emphasis than search.

Industry perspective:

One may suppose that AI chatbots will never fully replace Google Search in the nearest future.

Instead they will co-exist and change the search expectations and information discovery.