Guide: Want to know Secrets Behind of AI Overviews?

Over the past Months digital landscape has taken Huge turn with Google’s AI overview shaking whole SEO eco system.
lets dive in,

As first Let’s dive into what trigger ai overview.

1.How many queries trigger ai overviews overall?
2.What kind of queries are triggering ai overviews?
3.Which industries have been impacted the most by ai overview so far?
4.Are ai overviews driving more zero-click searches?

Key Points must know if you are actually playing in DM industry.

01.Ai overviews are on the rise: 13.14% of all queries triggered ai overviews in march 2025.that’s uptime in January 2025

02.Informational content is most likely to trigger Ai Overviews: 88.1% of quarries that trigger an Ai overview are informational.

03.The number of navigational queries that trigger ai overviews has doubled since January from 0.74% to 1.43%.

04.Science (+22.27%), Health (+20.33%), People & Society (+18.83%), and Law & Government (+15.18%) are the industries experiencing the largest share growth of AI Overviews.

05.Zero-clicks: On average, keywords that trigger AI Overviews show higher zero-click behaviour—likely due to their informational nature.

Why SEO teams should care about Ai Overviews?

Because Ai overview’s results are the first meet visitors before Blue links in google SERP.now google is turning into both a search engine and an answer engine.

Have eager to know what percentage of queries are triggering Ai Overviews?.

• Ai overviews were triggered for 6.49% of queries in January.
• February its increased as 7.64%.
• March its increased 13.14% further.

I know you think what kind of queries are triggering ai overviews?.

1. Long Tail.
2. Low Difficulty.
3. Informational queries.
4. Not high volume transactional keywords.

Ai overview triggering keywords as Example:

• best seo service in nothern- long tail- ( commercial )
• What are the digital marketing searvice in northern – long tail ( informational )

AI Overview Data Reveals

01.Commercial queries: up from 6.28% in January to 8.69% in March
02.Transactional queries: up from 1.69% to 1.76%
03.Navigational queries: up from 0.74% to 1.43%

What are the opportunities ( 2025 November)

1. AI Overviews are focused on low-CPC, informational queries
2. More likely to include clarifications, comparisons, or definitions—classic informational query shapes.
3. 95% of keywords with AI Overviews either have no ads or extremely low CPC.
4. Visual-rich and structured content types—videos, reviews, FAQs—look more likely to survive

Takeaway: Google prefers predictable, fact-based questions where it can confidently summarize a consensus answer.

Which industries have been most affected by AI Overviews so far?

Industry.
Travel, Jobs & Education, Electronics, Internet & Telecom

Solution:
Strengthen authority signals—authorship, expert sourcing, credentials, and linked references.

Industry.
Science, Health, People & Society, Law & Government

Solution:
Move beyond informational content. Prioritize distinct POVs, expert commentary, and interactive formats (e.g. tools, video).

Industry.
Pets, Autos, Finance, Beauty, Forums

Solution:
Prepare for hybrid SERPs—optimize now for blends of AI, organic, PAA, and multimedia

Industry.
News, Real Estate, Shopping, Games, Food & Drink

Solution:
Focus on E-E-A-T, but monitor closely—these categories are lower on the rollout curve but may rise fast.

How to Track AI Visibility ?

Now, what do we do with this information? Marketing teams can track their brand’s visibility in AI tools.What are the most effective AI visibility products?

01.Keyword Overview helps you find low-KD, mid-volume informational terms that are commercially valuable, not yet too competitive.

02.Keyword Magic Tool helps you create content that mirrors the way people (and AI) ask questions—boosting your chances of inclusion in summaries.

03.Organic Research helps you understand which competitors are appearing in AI results—and what content format or structure helps them appear there
Position Tracking helps you keep a pulse on your AI Overview presence and related visibility. It will also alert you to shifts so you can act quickly.

04.AI Visibility Toolkit helps small and mid-sized businesses monitor overall visibility and uncover market share opportunities.

05.AI Overview Analysis: Included within Semrush Enterprise to monitor how your pages appear in Google’s AI Overviews, so you can optimize content and structure to increase visibility in these summaries.

06.AI Optimization (AIO): Analyze how your brand is represented across AI search platforms like ChatGPT, Perplexity, and Gemini. AIO enables precision tracking of brand mentions, sentiment, sources, and competitors in real time, so brands can understand and grow their presence.

Lets get started.