Does mobile-friendliness influence search positioning?

Mobile-friendliness also greatly influences search ranking since the Google supports mobile-first indexing that implies that Google primarily considers the mobile version of a site when ranking and indexing. The websites which facilitate mobile optimization and include responsive design, are fast to load, offer simple navigation, and clear-cut readability on small screens are prioritized higher in the search results.

• Some of the main factors that mobile-friendliness has on search rankings are:
• Mobile-first indexing: Google searches and ranks the mobile site of a webpage initially hence mobile should be optimized to be seen.
• Better user experience: A mobile friendly design lowers bounce rate and dwell time- a good indicator of the presence of SEO.
• Speed of loading mobile pages: Mobile pages that load faster rank higher and users are more engaged.

• Local search advantages: Local and near me search optimization helps drive local and near me searches which are mainly mobile-focused.

A mobile friendly site is essential since more than 60 percent of all web traffic worldwide is conducted via mobile technologies and therefore its presence in organic searches is vital towards ensuring high search ranking and competitiveness.