3 Killer Tricks: How to Write Captivating, High-Converting Copy

Average writing quickly becomes outdated in the fast-paced digital world of today. Your words must attract attention, build credibility, and motivate action, whether you’re creating an advertisement, sales page, or promotional email. The key? Make use of tested copywriting strategies that produce real results.

Let’s look at three of the best strategies used by top marketers: AIDA, BAB, and PAS.

1. AIDA: Attention, Interest, Desire, Action

AIDA resembles the natural method a buyer goes through when making a purchase.

• Attention: Use a title that creates strong feelings in your reader.

 “Are you having problems getting visitors to your website?”

• Interest: Discuss a related issue or an unexpected truth.

“The majority of pages never receive the recognition they deserve.”

• Desire: Describe the advantages and favorable results.

“Consider getting 200% more visitors in 30 days without automation.”

• Action: Give an immediate, clear response with a CTA.

 “Try our AI-powered SEO tool for free.”

Perfect for product descriptions, emails, advertisements, and landing pages.

2. PAS: Problem, Agitate, Solution

This formula for emotions is appropriate for addressing urgent pain parts.

• Problem: Identify the main source of the reader’s dissatisfaction.

“Your emails aren’t being opened.”

• Agitate: Highlight the consequences if the problem is not resolved.

“Every email that is not opened results in lost time, sales, and leads.”

• Solution: Promote your service or product as the solution.

 “Use our subject line templates to double your open rates.”

Perfect for video scripts, email intros, and sales pages.

3. Before-After-Bridge

BAB’s main aim is transformation. It shows how your service enables individuals to become better versions of themselves.

• Before: Explain the reader’s present difficulty.

“Are you having trouble concentrating when working remotely?”

• After: Create a more promising future.

 “Consider achieving more in four hours than others do in a day.”

• Bridge: Describe how your service or product helps them get there.

 “It’s easy to stay on track with our Focus Planner.”

Perfect for social media advertisements, personal development sites, and case studies.

Finally, don’t be scared to combine different recipes. Use AIDA to convert after using PAS to create emotion. Motivate change by using BAB. If you can master them, your copy will be profitable, compelling, and convincing.