3 Reasons Why a Logo is Important

When you’re considering all of the factors that go into building a business, creating a logo might not seem like a top priority.

“Maybe I don’t even need a logo at all,” a little voice is whispering in the back of your mind.

Don’t listen to that voice; he couldn’t be more wrong. Having a logo is an integral part of making your brand a successful one – right up there with high-quality products and positive referrals.

So, why is a logo important? Because it grabs attention, makes a strong first impression, is the foundation of your brand identity, is memorable, separates you from competition, fosters brand loyalty, and is expected by your audience.

Let’s take a deeper look at all of these points below.

1. It Grabs Attention

Attention spans are short these days – especially for consumers.

As things stand, companies have about 2 seconds to convince potential customers that their products are worth any consideration.

Enter: Your logo.

A logo can quickly grab viewers’ attention and communicate a company’s core values in an interesting way. That short attention span – you know, the one that causes consumers to judge your business by its appearance – can work to your advantage, if you have a solid logo to speak for your company.

2. It Makes a Strong First Impression

You have one chance to get this right.

A logo is a company’s first introduction to consumers. If designed well, it can pique the interest of the public and invite them to learn more about the company; if not, you’ve just alienated a potential customer base and tanked your business.

[ We’re kidding – sort of]

This first impression is your way to immediately communicate ownership over the product(s) you sell or the niche you dominate.

Do you offer women’s basketballs with an enhanced grip? Is your financial advice particularly helpful for solopreneurs? Your logo introduces your company as an authority in your professional space from the get-go.

3. It’s the Foundation of Your Brand Identity

Successful branding is about telling a story that will influence customers’ emotions – plain and simple.

And, while it’s true that logo design is only a part of a company’s brand, it serves as the foundation for the entire narrative on which the brand is built.

Colors, tones, fonts – all of this is determined by the story you’re trying to tell, and your logo sets the stage for this story.

These elements will later translate from your logo onto all of your branding materials – letterheads, business cards, landing pages, you name it – creating a concrete, marketable brand identity.

So, I share three points about the ” 3 Reasons Why a Logo is Important” If, need more information let’s ask for comments.