Top 5 Content Types You Need to Consider in Your Content Marketing Approaches

Hello Guys,

When I researched the most used content types by content marketers and brands in 2024, I found the following top five trending content types that content marketers and brands are using in their content marketing approaches in 2024. Not just in 2024, these content types are going to rule the content marketing landscape in the upcoming years as well.

If you want to learn about those five trending content types, continue your reading!

5 Trending Content Types to Use in Content Marketing 2024

1) Interactive Content and Videos

In this current social media era, interactive content like surveys, polls, infographics, and quizzes become more popular among the audience because nowadays people love to engage and interact with their favourite brands and like-minded people. Also, most of the current consumers are Gen Z generation, so they love to watch short-form videos. That’s why TikTok Videos and Instagram Reels are ruling the Social Media landscape.

2) Voice Search-Optimized Content

With smartphone usage, now people getting addicted to the use of virtual assistants like Siri and Alexa. Therefore, it’s become crucial to create content that is optimized for voice search. Otherwise, we can’t cover the major part of our target audience and let our competitors to take over the game. So, it’s important to get into the trend of Voice Search-Optimized Content.

3) SEO and Zero-Click Content

In this fast-paced digital age, people want to get solutions as fast as possible, that’s why the recent Google Algorithm also favours Zero-Click Content. Because Zero-Click Content helps users find the answers to their searches in the SERP results. Also, in order to make your content visible to the audience you need to make it SEO-friendly. If you’ve not already included the Zero-Content in your content in your marketing strategy, it’s time to leverage its benefits.

4) Educational and Value-Driven Content

In this current AI age, fakeness and imitation become the norm, so people want real value, not just product promotions or sales pitches, Therefore, it’s important to integrate educational and value-driven content publishing into content strategy. Also, by publishing educational and value-driven content you can showcase your brand’s expertise and thought leadership.

5) Personalization and AI Content Creation

We all know that tools like Jasper and ChatGPT becoming more popular among content creators and marketers. Therefore, AI content creation becoming more trending in the content marketing arena, however, we shouldn’t forget personalization. Because readers get attracted to the content that serves them uniquely with a personal touch.

I would like to hear your thoughts!

What other content trends are you seeing for 2024 and ahead? Let me know them in the comments!