IS CONTENT REALLY THE KING?

IS CONTENT REALLY THE

KING?

Today, the most common statement that is heard in the field of content is

“Content Is the King”. There is no room of doubt in questioning the authenticity of this statement. The problem is, every organization is present on digital space and sharing content on a daily, in fact hourly basis. With more than many social media platforms that share content to extended audience, it looks like a piece of cake to market every sort of content. This has given rise to increased quantity of the content over the Internet. The question is “What happened to Quality Content, on the basis of which it was declared as the KING”?Keeping the quality of the content in mind and making it look like a King;there are certain elements that need to be present in content. Following are some major factors that need to be present in the content to declare it King. After all,not all content is the king, but the quality one.

Pleasure:

The end result of producing content is to indulge readers. If that is earned then there is no problem. Readers will not only “like” and “share” the content on social media platforms (like Facebook, Twitter and LinkedIn) but will also look forward to reading upcoming articles as well as previously published ones. So, what does it take to add pleasure in your content? Always ask yourself the following questions,

while writing any article,

“Will it help your reader in any way?”

“Will your reader be entertained with your write-up?”

“Are you satisfied with the level of research you carried out for the particular

piece?”

Place:

Keep your reputation high and not at stake. There are very few websites which are highly ranked and have a real reader base. Content should be shared on websites which receive genuine traffic and not robots. Make sure that the website on which you are planning to upload or publish your content should not be clustered with spammers.

Purpose:

There is a specific purpose being everything, similarly for writers too there should be a purpose for producing every article. Writers who write for organizations have strategic goals or organizational objectives. On the contrary, freelancers have the core purpose of satisfying their clients’ needs. Purposes may vary on the basis of the audience and requirement of the content. To create quality content, the purpose of producing the content needs to be clarified.