UTM tracking

What is UTM tracking?
UTM (Urchin Tracking Module) parameters are little tags you add to your URLs. When someone clicks that link, tools like Google Analytics tell you exactly where they came from and why.

How UTM Helps in Google Analytics (GA4)?
When you add UTM parameters to your URLs, Google Analytics 4 (GA4) automatically captures and organizes that data, helping you understand exactly how users are finding your content. It shows details like the source of the traffic (e.g., Google, Facebook), the marketing medium (e.g., email, CPC, social), and the campaign name. This makes it easy to track whether your campaign is performing well or not. You can even break it down further to see if the traffic came from a specific image, video, keyword, or type of content. With these insights, you can focus your efforts on what’s working and improve areas that aren’t delivering results.

Step-by-Step: How to Use UTM Tracking in GA4

👉 https://ga-dev-tools.web.app/campaign-url-builder/

Fill in:

Website URL – your landing page link

Campaign Source – e.g., facebook, newsletter, google

Campaign Medium – e.g., cpc, email, social

Campaign Name – e.g., summer_sale, launch2025

📌 After filling in the required fields, the Campaign URL Builder will automatically generate a URL with UTM parameters added at the bottom of the page. Copy that full campaign URL, and paste it wherever you’re promoting your content

🕒 After 24 hours, you can check the campaign performance in Google Analytics 4 (GA4).

Go to: Reports > Acquisition > Traffic acquisition

There, you can view key insights like:

Session source/medium – where the traffic came from (e.g., facebook / paid)

Session campaign – the specific campaign name you used in the UTM

Session content – which ad or link variation performed best