Can AI Rank as Well as Human Generated Contents?

I have recently read the blog on SEMrush titled “Can AI Content Rank on Google”. The blog dives into whether AI content can actually perform well on Google. I wanted to share some insights about these with you.

The blog analyzed how AI-written content performs in comparison to content written by humans, and I have shared what they found with research here:

• 57% of AI content made it to Google’s top 10, compared to 58% of human-written content.
• The blog also mentioned a survey where 39% of marketers said they saw more traffic after using AI content. And even more interesting, 33% said AI content actually performed better than human content in terms of rankings.

This means AI content can rank just as well as human-written content on Google, but it’s all about quality, relevance, and value to users.

The Secret to Ranking with AI Content

Google doesn’t care if the content is written by humans or AI. It only care if the content meets the following key factors:

• It should answer the user’s questions or search intent.
• It needs to be accurate and insightful.
• It has to follow Google’s E-E-A-T guidelines (Experience, Expertise, Authoritativeness, Trustworthiness).

AI helps to create content quickly and efficiently, but human editing ensures the final output is accurate, polished, and aligned with what Google and your users expect.

What This Means for Content Creation

The research also mentioned about 8% of the content analyzed was AI-generated, and that number is expected to increase as more people start using AI tools. This means AI tools are becoming a big part of content creation, and it’s clear that these tools are here to stay.

While humans will always be needed for creativity and personal touch AI can help speed up content creation and improve SEO if used correctly.

If you’re interested in learning more, check out the blog here.