High vs. Low Search Volume Keywords: Understanding the Pros and Cons

There’s no simple answer to whether targeting low or high search volume keywords is “good” – it depends on your specific goals and situation. Here’s a breakdown of the pros and cons of each approach to help you decide:

High Search Volume Keywords:

Pros:

• More potential visitors to your site.
• Ranking for high-volume keywords can increase brand awareness and visibility.
• Your website traffic can grow quickly

Cons:

• High Search Volume Keywords have High competition for ranking.
• High-volume keywords might attract users with diverse needs and interests, making it harder to convert them.
• Traffic might not be highly targeted, leading to lower conversion rates.

Low Search Volume Keywords:

Pros:

• Easier to rank on search engines due to less competition.
• Users searching for specific, long-tail keywords are more likely to be interested in your product or service.
• Paid advertising on low-volume keywords is generally cheaper.

Cons:

• Smaller audience: Less overall traffic potential.
• may not reach as many people as targeting high-volume keywords.
• Traffic growth can be slow due to the lower search volume.

The best approach is to use a mix of both high and low search volume keywords. Target a few high-volume keywords to build brand awareness and consider long-tail keywords to attract targeted traffic and improve conversion rates.