Targeting Zero Search Volume Keywords: Is It Worth It?

When it comes to optimizing your website for search engines, most online businesses focus on targeting high-volume keywords. It makes sense – after all, you want your website to appear in front of as many people as possible. But what about keywords with zero search volume? Should you bother targeting them? The answer is yes! Even if no one is currently searching for a particular keyword, that doesn’t mean it won’t be valuable. Businesses in a saturated market can target these zero-volume keywords and capture the market without competition.

What are Zero Search Volume Keywords?

Zero Search Volume Keywords are hyper-focused long-tail search queries that don’t have any search volume or search history. For example, let’s look at a search query ” link building for boutique” which has zero search volume but this query will be the question for a person looking for link building services for his boutique shop. It all depends on how people search your page and target those keywords.

Pros of targeting Zero search volume keywords

Less Competition
Generate traffic
target the right audience

Don’t be afraid to target keywords with zero search volume – you may be surprised at the results you achieve!