6 Copywriting frameworks

Copywriting is all about art, and the right framework can make all the difference. Whether you’re writing for web pages or social media posts, using a proven structure helps you connect with your audience and drive action. Here are six powerful copywriting frameworks to level up your writing

P.A.S.P – problem > Agitation > solution > Proof

It’s the most commonly used and referenced copywriting framework.

The 4 P’s – Promise > Picture > Proof > Push

This one helps capture attention with a vivid image of improved life and pushes them to take action to achieve it.

A.I.D.A – Attention > Interest > Desire > Action

Similar to the previous frameworks, but has a call to action at the end – and you are not focusing on a problem.

B.A.B – Before > After > Bridge

Tell a story of where they are, where they want to be, and how they can get there.

P.A.S.T.O.R – Problem > Amplify > Solution > Testimony > Offer > Response

Great for ongoing series on content where you can create individual parts based on each letter.

P.R.U.N.E – Point > Reason > Unveil > Nail > Exit

It helps streamline your content by prioritizing the most important information in the most concise and impactful way.

Following up on these frameworks will help you write copy that grabs attention, builds trust, and converts. Whether you focus on problems, promises, or storytelling, the key is to stay clear, compelling, and customer-focused.

Which framework is your favorite? Let’s discuss it!