What are the Key Metrics to measure Your Google Business Profile Performance

Hey Folks,

The most powerful tool to enhance your visibility and attract local visitors to your store is Google Business Profile. As per the statistics, 46% of all Google searches are looking for local information and 72% of consumers who did a local search visited a store within 8 kilometres. Your Google Business Profile is more than just a digital business card. It helps to enhance your online presence and drive local traffic to your business.

But now the question is are you you truly maximizing its potential? Because most of the small and medium businesses overlook their GBP listings,
missing out on valuable insights and growth opportunities. So don’t miss out the most valuable insights you can gather from GBP. Let’s discover the 7 GBP metrics that can provide you with valuable information to make the decision.

1. Views: It depicts how often your business profile appears in search results.
2. Search Queries: It shows the queries used by customers to find your business, these insights will help you to refine your SEO strategy.
3. Customer Actions Overview: It shows customer engagement and interest through tracking calls, website visits and direction requests.
4. Calls: It provides insights of the number of calls you receive directly from your business profile.
5. Website Visits: Monitor how often customers visit your website directly from the profile.
6. Direction Requests: Count how many customers request directions to your website.
7. Messages: Monitor the number of messages received from your customers through the profile.
8. Reviews & ratings: Reviews are the key to building your online reputation. Don’t miss to monitor them to understand your customer satisfaction and areas for improvement.

Now it’s time to monitor these metrics and watch your online visibility and customer engagement soar!