What is the Halo Effect and how does it affect UX design?

I wrote about biases in my previous articles. Now, in this article, we will take a closer look at the halo effect.

The Halo Effect is when people judge something based on just one good thing about it. This can also happen with products and services and can impact the way people feel about using them. This is called User Experience (UX) design.

In UX design, the Halo Effect can be good or bad. It can create a good feeling about a product if it has one attractive feature or design. For example, if a website looks pretty, people may think it is easy to use even if it is not.

Picture Credits : UX Collective -Parul Gupta

To make sure the Halo Effect does not have a bad impact on UX design, it is important to think about the whole experience a person has when using a product. The product should be judged based on all its parts and how they work together to make the experience good for the user.

An example of a product that uses the Halo Effect in a good way is the iPhone. The iPhone has a nice design and easy-to-use interface. People often think the iPhone is a good and reliable product because of these things, even if they have not used it much.

In short, the Halo Effect can affect UX design and should be considered when making products. The Halo Effect can create a good feeling about a product but can also make people have an oversimplified and too positive view of it. That’s why it’s important to think about the whole experience, not just one good thing.