The Various Types of Keywords You Should Use in SEO

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The Various Types of Keywords You Should Use in SEO

The Various Types of Keywords You Should Use in SEO
Keywords are words and phrases that user’s type into search engines to find information on a relevant topic. Keywords are also called “search queries.” keywords are used in webpage content as a way of ranking at the top of Google’s results for that same keyword.

Why keywords are important in SEO?

Keywords are crucial because they connect what people are looking for with the material you are producing to meet their needs. Your objective in achieving a high search engine rating is to direct organic traffic to your website from the SERPs, and the type of traffic you receive will depend on what keywords you choose to target.

Because you might describe what you have to offer in a manner that differs slightly from how your audience actually searches for it, keywords are as much about your audience as they are about your content. You must comprehend the requirements of those visitors, including what language they use and what kinds of content they are looking for, in order to produce content that ranks highly organically and attracts visitors to your website. By speaking with your customers, participating in groups and groups for the community, and conducting your own keyword study using a program like Keyword Explorer, you can achieve this.

These are the four types of keyword.

They are:

  1. Information keywords
  2. Navigation keywords
  3. Commercial keywords
  4. Transaction keywords
  • Informational keywords

It refers to the keywords people use in search engines to find the information they need. These are keywords used when searching for general inquiries and answers.

You can distinguish this type of keyword by “question words” as they usually contain clues like “what is,” “how,” and so on.

Examples for informational keywords:

  1. World smile day
  2. National symbols of Sri Lanka
  3. How to do keyword research
  • Navigation keywords

When someone types in a company or brand name into a search engine, they perform a navigational search.

  1. YouTube
  2. Prime one global
  • Commercial keywords

Commercial terms refer to the user’s interest in specific products or services. Business terms are often used when people want to know more about or research a particular product.

These searches might happen when a person wants to learn more about a specific good or service; they might do so to confirm their decision to buy, compare it to similar goods, or hunt for free trials, offers, or discounts.

Examples to commercial keywords:

  1. Best running shoes
  2. Free coffee
  3. Ice cream Flavors

These keyword can be valuable possibilities to reach audiences who can be turned into future consumers because they reflect a person’s future desire to buy or take commercial action.

  • Transaction keywords

Transactional keywords are those with a strong desire to make a purchase or act right now. Transactional keywords are used when a user wants to buy a specific product.

Such keywords often feature words like “buy,” “subscribe,” “for sale.” Therefore, the SERP of a transactional keyword often has Google Shopping ads.

Examples for Transaction keywords

  1. Buy shoes online
  2. Ice cream places near me deliver

When the brand or the website is well-known and well-liked, such keywords might be beneficial sources of organic traffic.

Find the right keywords that will allow your website to rank higher on search engines. The right keywords can help increase your brand’s online performance and organic traffic.

Nigetha Rajah Answered question April 6, 2023

Yes, Jesintha, As an experienced SEO professional, I agree with the information provided in this summary. Using the right keywords in SEO is crucial to connect your content with your target audience and to rank higher in search engines. It’s important to understand the different types of keywords, such as informational, navigation, commercial, and transactional, and how to use them effectively in your content. Conducting thorough keyword research using tools like Keyword Explorer and understanding your audience’s language and content preferences can help you create content that attracts and engages your target audience. Remember to use keywords naturally and strategically throughout your content to increase your chances of ranking higher in search results and driving organic traffic to your website.

Nigetha Rajah Answered question April 6, 2023
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