The Most Effective Link-Building Strategies in 2023

1.42K viewsSearch Engine Optimization

The Most Effective Link-Building Strategies in 2023

A website can add value to itself through a process that involves getting links from other websites. This is called link building. Link building is a method used to increase the ranking of a website in search engine results. By acquiring links from high-quality websites, a website can improve its position in the search engine results pages (SERP).

There are a number of different link-building strategies that can be used to improve a website’s search engine rankings. In this article, we will discuss 10 of the most effective link-building strategies.

  • Broken link building

Find broken links on relevant websites and suggest your own content as a replacement.

  • Guest blogging

Write high-quality guest posts for authoritative websites in your niche.

  • Infographic promotion

Create high-quality infographics and promote them on relevant websites.

  • Skyscraper technique

Create high-quality content that’s better than what’s already out there and reach out to websites linking to inferior content to suggest linking to yours instead.

  • Resource page link building

Find relevant resource pages and suggest your own content as an addition.

  • Build relationships with influencers

Identify influencers in your niche and build relationships with them to increase your chances of getting links.

  • Broken image link building

Find broken image links on relevant websites and suggest your own image as a replacement.

  • Content syndication

Republish high-quality content on authoritative websites to increase exposure and links.

  • Link reclamation

Find mentions of your brand that don’t link to your website and reach out to request a link.

There are many different ways to build links. Some are more effective than others. The ten strategies listed in this article are all high-quality link-building strategies that can help you improve your website’s ranking.

Rajthuvan Answered question May 17, 2023

Hi Jesintha,

Can you explain about the Skyscraper technique to get more clarity?


Thank you for your information. it will be helps to me and many of others.

Logeswaran Vishnukanth Answered question May 10, 2023

Thanks for sharing this topic It’s essential to focus on creating high-quality content and building relationships with other websites and influencers to attract natural and relevant backlinks. One more thing, In 2023, partnering with social media influencers or industry experts through influencer marketing is identified as one of the most effective link-building strategies this year. This approach can promote your brand, enhance your website’s visibility and credibility, and earn links back to your site.

Mathushika Mathanakumar Answered question May 14, 2023

Thank you for sharing this valuable information about link building strategies. They provide helpful guidance for website owners and digital marketers seeking to improve their website’s rankings and increase their online presence.

Manokaran Ajenthani Answered question May 17, 2023

In my opinion , I would suggest Guest blogging is a good one,  Guest blogging is still an effective link-building strategy, as it allows you to get backlinks from high-authority websites in your niche while also showcasing your expertise.

Rajthuvan Answered question May 17, 2023