Web Stories and their impact on SEO?
Web Stories and their impact on SEO?
Web Stories are essentially a story format for the web, much like the “Stories” features popularised by social media platforms.
Web Stories are currently available in two main places.
 1. Google SearchÂ
This includes the general search results page and Google Discover feed.
 2. Google Images
Web Stories are no longer appearing in Google Images search results. This change aimed to align documentation with how the feature works in Google Search.
While Web Stories have lost their spot in Google Images, they are still present in various forms within Google Search, potentially reaching a wider audience depending on location and user’s interaction with Google Discover.
Web Stories can positively impact SEO in several ways, although it’s important to keep in mind that they are not a guaranteed ranking booster on their own.
These are some of the main advantages.
- Â Increased Visibility
- Â Improved Engagement Metrics
- Â Content Freshness
- Â Brand Awareness
Overall, Web Stories can be a valuable tool for improving your SEO by boosting engagement, visibility, and brand awareness. However, it’s crucial to consider them as part of a comprehensive SEO strategy, alongside other important factors like high-quality content, technical optimization, and backlinks.